“People ignore design that ignores people.”
My work is determined by a process. It helps me to plan a logical journey I carry on.
Discovery
I consider this to be one of the most important phases in the process because during this brief period of time you go from not knowing anything about your client, his business or his audience to being well-versed in all of the above.
Research
This phase is super important because it will help fill in all the informational gaps by asking the questions for which you still have no answer. Without specific information to guide the design, you will end up creating something that doesn’t solve a problem, or attempts to solve it but for the wrong audience, or that altogether has no connection to any business goals whatsoever.
User needs
If we’re on this stage it means that we got all the information that we needed to clearly define the problem statement, the audience and the needs and pain points of the target users, among other things.
Strategy
A strategy is the plan and approach for a digital product.
UX strategies help businesses translate their intended user experience to every touchpoint where people interact with or experience its products or services. A solid UX strategy ensures that the business vision, user needs, and technical capabilities are aligned and helps to prioritize a team’s attention and resources by keeping them focused on solving the right problems for target users.
Modeling
As part of the design process, modeling sessions help you to challenge assumptions, think outside the box, and explore uncharted territory.
Design
This is, for many designers, the fun part. You get here once you’ve done all the “paperwork”, collected information, tested assumptions and so on. It’s time to give life to your project.
Delivery
If everything went on as planned, you should be ready by now to hand over your work to the development team.